Conventions of a music video

When you watch a music video you expect:

• Some form of narrative
• To have many close ups of the main artist
• The editing pace to match the pace of the music
• To have the colours matching the mood of the song e.g. if it is a happy song having bright colours
• To have the genre of music match the mood of the video e.g. dark gothic song having dark video.
• Lip Synching
• Some form of performance if they are a organic band.
• If they are an organic band they will feature instruments.
• If they are a synthetic band they are more likely to have a dance routine.