Ideas that emerged from our pitch

After doing our pitch to Jason and Luck our pitch we realised that actually we were not making a strong enough statement about our point of view on the male gaze and that our story line was not very interesting. So we decided to use very strong imagery having the scenes in back stage being slightly gruesome to impact strongly on the audience and making people feeling uncomfortable.

By doing this we would show that voyeurism is wrong. We would also show that women do a lot to look good and that this is important in our society.

Pitch for my music video idea

Pitch Powerpoint for Idea 1

First music video idea

Otti's Media 1

Initial ideas for my music video

We are going to try and give the music video a retro image. We are going to have girls singing a boy band song. They are going to be dressed in an androgynous way with suits. There is going to be a 70is feel to the video. The boy band will be along the lines of The Beatles, Pinck Floyd, Elvis, Duran Duran, David Bowie… There will also be an element of narrative to the video but we don’t know yet what it will be.

Who I am and what I expect my A2 Media coursework to be like

Hello I am Ottavia I’m interested in theatre and would like to have a career as an actor. I am also interested by psychology and will be applying to universities for a course in psychology for next year. But I also really like media and film making so I decided to keep it as a subject till the end of my A levels.

I expect from my coursework to be challenging and at the same time enjoyable. I hope to learn a lot more about the music industry from it.

Why Piracy is Perpetuating Plastic Pop

Musicians are afraid to talk against piracy, as they get insulted as a result. For example when Lily Allen wrote that she disagreed with older successful artists who said that they were against online copyright enforcement as they had already made a lot of money in the past and it was normal that they weren’t to worried about not making so much more money, where as younger artists as a result of piracy would find it more difficult to make a living from their music alone. It has forced artists to extend the duration of their tours so that they can actually make money.

The fact that music can be so easily got for free completely changes the way that musicians approach their clients they have to produce music that they know is going to be a success and do all they can to please their potential customers so as to increase their chances of actually selling their music. This has caused a dramatic drop in creativity as most record labels push their artists are producing similar commercial/mainstream music to insure success.

I would make sure that the artist who’s product I’m promoting does not say anything about piracy so that he doesn’t get his/her potential customers upset and make them think that he is a “greedy rock star”.

The Formula for Future Music Business Models

In the presentation Michael Masnick gave in Cannes in January 2012 he discussed how Nine Inch Nails used a successful business strategy to make a lot of money without being affected by piracy. They connected with their fans by getting them involved in their music. For example on the back of their concert tee-shirt they put in colour certain letters in the names of the countries where they were performing these letters spelled the words “I am trying to believe”. The people who tipped this in the Internet found a site called “I am trying to believe” where Trent Reznor started an Alternative Reality Game where fans could win prises (e.g. concert tickets etc.). This helped him connect with fans, as they felt involved in his music. He would also drop USB sticks with some of his new music in the toilets of his concerts where his fans could find them and thus enhance his connection with fans. He would then give them reasons to bye his products by making them seem special or unique. This created a successful business model which can be summarised in this simple equation Connection with Fans (CwF) + Reason to bye (RtB) = The Business Model ($$$$)

This idea should impact the way the music industry functions immensely as in this time where people can download music for free on pirate sites the music industry should find many new diverse ways to get people to actually pay for music. They should also understand that it isn’t enough for a musician to simply create music any more it is extremely important for them to truly find a way to connect with their fans so as to get them really interested in what they create. It also shows that it isn’t just the price of the music that makes people pirate it but it also is the fact that people are not interested enough in the musician/band to actually be bothered to bye their music.

I would use this notion to insure that my clients are extremely interested in my product. I would create alternative reality games and scavenger hunts in order to boost their interest and help the artist connect with their fans. I would also add special features to my product (other then the actual music) that cannot be found for free on the Internet so as to give the client a real reason to bye the product.