I was responsible for researching what record label would release
our album. I chose Sony Records as our band is a synthetic band that aims its
product to a global audience and would probably attract a very wide audience;
it therefore needs to be released and promoted by a large record label to reach
its audience.
I also had to think about where our band would be
advertised. I decided it should be advertised on the side of busses that ran in
central London as our target audience are people who like fashion and would
tend to shop and live in those fancy areas (e.g. Knightsbridge…)
I would also advertise the band alongside TV shows that our
target audience would watch such as Gossip Girl
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