Focus groups

A focus group is a group that is representative of your target audience. You can use a focus group to ask them questions about what they think of your music video or products to make sure you are meeting their needs. You can also observe your focus groups reactions to your product to find out how to advertise it better. This can be seen in the focus group used in mad men to research a way to advertise lipstick.

 

We used a focus group to get feedback from our music video.

Responces to our survey for our music video

We created a survey on Monkey survey http://www.surveymonkey.com/s/3Q8ZL9J about our music video, using a multiple question design. This enabled us to collect the data in  such a way that it is easy to analyse and represent it in a graph. We emailed it to members of our target audience.

 

 



From this data it is clear that most of the people who answered our questionnaire are females.

From this data we can see that all of these people who listened to our music video like pop music. However, some of them also like other types of music as well

 

All of the people who responded to our survey liked our music video, suggesting that we were able to create a music video that is appealing to our target audience.

 

All of them agreed that we represented the style of the music well through our video showing us that we were successful in creating a good pop video.

 

They also all agreed that we successfully chose our band members. This also shows us that we were able to create a good music video for our genre.

 

They generally tended to agreed that the cast represented the music genre well. Further ensuring us that we chose the right people for our music video.

 

 

Half of the people stated that they would like to watch the music video again.

 

 

 

For this we chose to allow them to write their answer as we could not formulate the question in a multiple choice question.However, this means that we can’t represent the data on a graph and we have to interpret what our audience is saying. From this question we realised that our audience did not fully understand our message, and we need to communicate it better through our other products.

From this we realised that a minority of our audience saw our music video as having a negative message. This was very interesting as we assumed that everyone would see our music video as being positive.

Audience statistics on Youtube

To continue our investigation about our target audience we went on You Tube and looked at the statistics related to our target audience. From this we can clearly see that our music video is a worldwide success as it has been seen in many different countries such as Singapore, France, United states of America… It is also watched on the go from mobile devices showing that our audience is very used to new technologies.

You Tube

 

Here is a chart with the different countries where our video was watched

 

Date	Region	VideoID	Title	Player location	Detail	Views
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	TW	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	NL	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	CL	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	ES	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		5
########	RU	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	US	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	CH	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	DK	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	FR	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	FR	FA_brtYQDTc	All You Need Is Now	MOBILE		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		4
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	BY	FA_brtYQDTc	All You Need Is Now	EMBEDDED		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	US	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	DK	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	CA	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	NG	FA_brtYQDTc	All You Need Is Now	EMBEDDED		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	EMBEDDED		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1

 

Here is a chart  with the age and gender of our audience

VideoID	Title	Gender	Age group	Percentage
FA_brtYQDTc	All You Need Is Now	FEMALE	13-17	51.83%
FA_brtYQDTc	All You Need Is Now	FEMALE	55-64	0.00%
FA_brtYQDTc	All You Need Is Now	FEMALE	65-	0.00%
FA_brtYQDTc	All You Need Is Now	MALE	25-34	2.95%
FA_brtYQDTc	All You Need Is Now	FEMALE	25-34	3.18%
FA_brtYQDTc	All You Need Is Now	MALE	55-64	0.00%
FA_brtYQDTc	All You Need Is Now	FEMALE	45-54	9.54%
FA_brtYQDTc	All You Need Is Now	FEMALE	35-44	0.92%
FA_brtYQDTc	All You Need Is Now	FEMALE	18-24	12.79%
FA_brtYQDTc	All You Need Is Now	MALE	65-	2.16%
FA_brtYQDTc	All You Need Is Now	MALE	35-44	4.41%
FA_brtYQDTc	All You Need Is Now	MALE	45-54	3.25%
FA_brtYQDTc	All You Need Is Now	MALE	18-24	4.01%
FA_brtYQDTc	All You Need Is Now	MALE	13-17	4.91%

What we concluded from this feedback

We realised that our main audience were young females. This is not surprising as our video has a very fashion feel to it. However I was surprised by the lack of male audience to our video as it is focusing on the male gaze. However, when thinking about it is not so unusual as the sexual references are not very overt and therefore this may have taken away from our targeted male audience.  

YouTube and audience feedback

In order to asses our product we uploaded our video to the Hurtwood house You Tube account. This on line distribution platform enables people to watch our video and leave comments on it.

As You tube is an on line distribution platform it enables people from all-around the world to look at our video and comment it. Therefore, not only people who are in Hurtwood House will be able to watch our video and comment it but also worldwide Duran Duran fans will be able to do so. This is our starting point for getting audience feedback. This feedback is essential to us as it will let us know if we effectively communicated our message to our audience.

Hurtwood House music videos