Focus groups

A focus group is a group that is representative of your target audience. You can use a focus group to ask them questions about what they think of your music video or products to make sure you are meeting their needs. You can also observe your focus groups reactions to your product to find out how to advertise it better. This can be seen in the focus group used in mad men to research a way to advertise lipstick.

 

We used a focus group to get feedback from our music video.