Audience statistics on Youtube

To continue our investigation about our target audience we went on You Tube and looked at the statistics related to our target audience. From this we can clearly see that our music video is a worldwide success as it has been seen in many different countries such as Singapore, France, United states of America… It is also watched on the go from mobile devices showing that our audience is very used to new technologies.

You Tube

 

Here is a chart with the different countries where our video was watched

 

Date	Region	VideoID	Title	Player location	Detail	Views
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	TW	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	NL	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	CL	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	ES	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		5
########	RU	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	US	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	CH	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	DK	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	SG	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	FR	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	FR	FA_brtYQDTc	All You Need Is Now	MOBILE		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		4
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	BY	FA_brtYQDTc	All You Need Is Now	EMBEDDED		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	US	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	DK	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	CA	FA_brtYQDTc	All You Need Is Now	WATCH		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	NG	FA_brtYQDTc	All You Need Is Now	EMBEDDED		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		3
########	GB	FA_brtYQDTc	All You Need Is Now	EMBEDDED		1
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		2
########	GB	FA_brtYQDTc	All You Need Is Now	WATCH		1

 

Here is a chart  with the age and gender of our audience

VideoID	Title	Gender	Age group	Percentage
FA_brtYQDTc	All You Need Is Now	FEMALE	13-17	51.83%
FA_brtYQDTc	All You Need Is Now	FEMALE	55-64	0.00%
FA_brtYQDTc	All You Need Is Now	FEMALE	65-	0.00%
FA_brtYQDTc	All You Need Is Now	MALE	25-34	2.95%
FA_brtYQDTc	All You Need Is Now	FEMALE	25-34	3.18%
FA_brtYQDTc	All You Need Is Now	MALE	55-64	0.00%
FA_brtYQDTc	All You Need Is Now	FEMALE	45-54	9.54%
FA_brtYQDTc	All You Need Is Now	FEMALE	35-44	0.92%
FA_brtYQDTc	All You Need Is Now	FEMALE	18-24	12.79%
FA_brtYQDTc	All You Need Is Now	MALE	65-	2.16%
FA_brtYQDTc	All You Need Is Now	MALE	35-44	4.41%
FA_brtYQDTc	All You Need Is Now	MALE	45-54	3.25%
FA_brtYQDTc	All You Need Is Now	MALE	18-24	4.01%
FA_brtYQDTc	All You Need Is Now	MALE	13-17	4.91%

What we concluded from this feedback

We realised that our main audience were young females. This is not surprising as our video has a very fashion feel to it. However I was surprised by the lack of male audience to our video as it is focusing on the male gaze. However, when thinking about it is not so unusual as the sexual references are not very overt and therefore this may have taken away from our targeted male audience.