Thursday, 14 February 2013

Responces to our survey for our music video

We created a survey on Monkey survey http://www.surveymonkey.com/s/3Q8ZL9J about our music video, using a multiple question design. This enabled us to collect the data in  such a way that it is easy to analyse and represent it in a graph. We emailed it to members of our target audience.

 
 

From this data it is clear that most of the people who answered our questionnaire are females.




From this data we can see that all of these people who listened to our music video like pop music. However, some of them also like other types of music as well
 
All of the people who responded to our survey liked our music video, suggesting that we were able to create a music video that is appealing to our target audience.
 
All of them agreed that we represented the style of the music well through our video showing us that we were successful in creating a good pop video.
 
They also all agreed that we successfully chose our band members. This also shows us that we were able to create a good music video for our genre.
 
They generally tended to agreed that the cast represented the music genre well. Further ensuring us that we chose the right people for our music video.
 
 
Half of the people stated that they would like to watch the music video again.
 
 
 
For this we chose to allow them to write their answer as we could not formulate the question in a multiple choice question.However, this means that we can’t represent the data on a graph and we have to interpret what our audience is saying. From this question we realised that our audience did not fully understand our message, and we need to communicate it better through our other products.
From this we realised that a minority of our audience saw our music video as having a negative message. This was very interesting as we assumed that everyone would see our music video as being positive.



Tuesday, 12 February 2013

Audience statistics on Youtube

To continue our investigation about our target audience we went on You Tube and looked at the statistics related to our target audience. From this we can clearly see that our music video is a worldwide success as it has been seen in many different countries such as Singapore, France, United states of America… It is also watched on the go from mobile devices showing that our audience is very used to new technologies.

You Tube
 
Here is a chart with the different countries where our video was watched
 
Date Region VideoID Title Player location Detail Views
######## GB FA_brtYQDTc All You Need Is Now WATCH 3
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## TW FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## NL FA_brtYQDTc All You Need Is Now WATCH 1
######## SG FA_brtYQDTc All You Need Is Now WATCH 1
######## CL FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 1
######## SG FA_brtYQDTc All You Need Is Now WATCH 3
######## ES FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 5
######## RU FA_brtYQDTc All You Need Is Now WATCH 1
######## SG FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 3
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## US FA_brtYQDTc All You Need Is Now WATCH 1
######## SG FA_brtYQDTc All You Need Is Now WATCH 2
######## CH FA_brtYQDTc All You Need Is Now WATCH 1
######## DK FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 3
######## SG FA_brtYQDTc All You Need Is Now WATCH 1
######## FR FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 3
######## FR FA_brtYQDTc All You Need Is Now MOBILE 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 4
######## GB FA_brtYQDTc All You Need Is Now WATCH 3
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## GB FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 3
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## BY FA_brtYQDTc All You Need Is Now EMBEDDED 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 1
######## US FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## GB FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 3
######## GB FA_brtYQDTc All You Need Is Now WATCH 1
######## DK FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## CA FA_brtYQDTc All You Need Is Now WATCH 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## NG FA_brtYQDTc All You Need Is Now EMBEDDED 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 3
######## GB FA_brtYQDTc All You Need Is Now EMBEDDED 1
######## GB FA_brtYQDTc All You Need Is Now WATCH 2
######## GB FA_brtYQDTc All You Need Is Now WATCH 1
 
Here is a chart  with the age and gender of our audience

VideoID Title Gender Age group Percentage
FA_brtYQDTc All You Need Is Now FEMALE 13-17 51.83%
FA_brtYQDTc All You Need Is Now FEMALE 55-64 0.00%
FA_brtYQDTc All You Need Is Now FEMALE 65- 0.00%
FA_brtYQDTc All You Need Is Now MALE 25-34 2.95%
FA_brtYQDTc All You Need Is Now FEMALE 25-34 3.18%
FA_brtYQDTc All You Need Is Now MALE 55-64 0.00%
FA_brtYQDTc All You Need Is Now FEMALE 45-54 9.54%
FA_brtYQDTc All You Need Is Now FEMALE 35-44 0.92%
FA_brtYQDTc All You Need Is Now FEMALE 18-24 12.79%
FA_brtYQDTc All You Need Is Now MALE 65- 2.16%
FA_brtYQDTc All You Need Is Now MALE 35-44 4.41%
FA_brtYQDTc All You Need Is Now MALE 45-54 3.25%
FA_brtYQDTc All You Need Is Now MALE 18-24 4.01%
FA_brtYQDTc All You Need Is Now MALE 13-17 4.91%

What we concluded from this feedback
We realised that our main audience were young females. This is not surprising as our video has a very fashion feel to it. However I was surprised by the lack of male audience to our video as it is focusing on the male gaze. However, when thinking about it is not so unusual as the sexual references are not very overt and therefore this may have taken away from our targeted male audience.  

Monday, 11 February 2013

YouTube and audience feedback


In order to asses our product we uploaded our video to the Hurtwood house You Tube account. This on line distribution platform enables people to watch our video and leave comments on it.


As You tube is an on line distribution platform it enables people from all-around the world to look at our video and comment it. Therefore, not only people who are in Hurtwood House will be able to watch our video and comment it but also worldwide Duran Duran fans will be able to do so. This is our starting point for getting audience feedback. This feedback is essential to us as it will let us know if we effectively communicated our message to our audience.


Hurtwood House music videos

Tuesday, 22 January 2013

Preparing task 2


I was responsible for researching what record label would release our album. I chose Sony Records as our band is a synthetic band that aims its product to a global audience and would probably attract a very wide audience; it therefore needs to be released and promoted by a large record label to reach its audience.



I also had to think about where our band would be advertised. I decided it should be advertised on the side of busses that ran in central London as our target audience are people who like fashion and would tend to shop and live in those fancy areas (e.g. Knightsbridge…)  



I would also advertise the band alongside TV shows that our target audience would watch such as Gossip Girl  

Monday, 21 January 2013

Task 1 Conventions of our website


Our home page


The Saturdays home page
On our home page http://genevievecorich.wix.com/repotage1 we have a wide shot of our band members. This conforms to the conventions of an artist website as it presents the artist to their fans. This is similar to the Saturdays' home page http://www.thesaturdays.co.uk as it has a wide shot of its band members all looking good. However the photo is in black and white. This subverts the form of pop band shots, as they tend to be very colourful to draw the audience’s attention in. We chose to this so as to create a unique feel for our band. 
We also have individual close-up shots of our artists to make the audience relate to them and make them feel closer to the band members.



Our twitter feeds
Little Mix Twitter feeds
We also have live twitter feeds on our home page to keep their fans informed of their every move and thus intensify the connection between the artists and the audience. This is a very common thing on the on line age where social websites are used to create a connection between the artist and his audience. For example Little Mix http://www.little-mix.com/gb/home/ have live twitter feeds on the home page of their website. By doing this we are in a way allowing our audience know more about the artist, promoting them as people rater than untouchable stars.




We have a banner on the top of our home page which links to different areas of the website. This conforms to the conventions of music websites as it is essential to make the website easy to navigate so that every one can access it. 


Our banner

The Saturdays' banner

Little Mix's banner
All three of these banners are located on the top of their respective websites.



The Saturdays' photo page
Our band's photo page
All band websites have photos of their band members in a photo page. This is particularly true for pop girl bands as they want to sell their artists as being very sexy. This expands their target audience. Females will look at them and use them as role models as they will aspire to look like them. A male audience would look at these photos and possibly listen to their music as they will be attracted to them. We have a photo page on our website with attractive photos of our band members as well as performance and behind the scenes shots to create a feel of authenticity. This conforms to the conventions of pop music websites.

The Saturday's photo page http://www.thesaturdays.co.uk/photos/
Our photo page http://genevievecorich.wix.com/repotage1#!photos/c60z


Little Mix music video

Our music video
It is conventional to have embedded the band's latest music video on the home page of the band's website. This is done to allow the audience to access it in the easiest possible way. Music videos are an essential tool used to make the audience feel closer to the band according to Pete Fraser. We also have embedded our music video in our home page thus conforming to the conventions of pop band's websites.


Little Mix News
Little Mix News

The Saturdays News
The Saturdays News
Our band's News
There is always the latest news about the band on the home page of pop artists. By doing this they allow their fans to keep up to date with their latest releases, tours, music videos etc. This allows the audience to have the feeling that they are the first to know what is happening with their favourite artist. We also chose to do this as we want our band's fans to feel like they are close to the band members and thus appreciate them more. Putting the latest news on the home page also allows fans who do not have a lot of time to be able to quickly know about the most recent developments of the band. For fans who have more time there is also always a news page where they can read up on even more news about the band. All these conventions of artist websites can be seen in our website, The Saturdays' website and Little Mix's website.



The Saturdays' News Page


The Saturday's News Page http://www.thesaturdays.co.uk/news/


Little Mix's News Page


Our band's News Page