Duran Duran is an English band formed in the late 70s in Birmingham. They were one of the most successful bands in the 80s. Since
then they have placed 14 singles on the top 10 UK single chart and 21 in the
Billboard hot 100. According to the Sunday Mercury they have sold over 100
million records.
Their target audience has significantly shifted
from then till now. They started off aiming their music to a mainstream audience
and they now aim it towards people aged of approximately 55. This can be seen
in this bar chart showing the audience who bought their new album all you
need is now.
This audience is probably the same one who originally listened
to their album in the 80s and has remained fateful to the band.
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