Storyboarding is essential as it gives you a clearer idea of
where you are going with your video. It also makes you realise exactly what you
are going to need for your shoot. The filming and editing of the animatic
continues this process in a more complete way as it gives you a general idea
what your video is going to look like when it is finished. It also gives you a
clearer idea of how many shots are actually going to be needed as you edit it
in time with the music. While doing our animatic we realised that we actually
did not have enough shots to fill in all the song so we reused some of our shots
in it.
Our animatic and storyboarding helped us realise that in our
video there is a recurring reference to fashion and femininity. This brings up
an important theme and issue, the one of self-image. This will help us connect
better with our teenaged female audience, as it is common, for teenaged girls,
to feel un-confortable with their newly acquired femininity and their slow
discovery of societies expectations of woman (e.g. to be beautiful a woman
needs to ware makeup). We will be subverting this dominant ideologies and
social norms in our music video by ending it with our band artists performing,
at the end of the video, without any makeup on. Through our narrative we also
helped to develop the star image of our band. It is a fashionable group of
girls but they disagree with social norms on beauty. In a way our band members
are rebelling against the norms society sets for women, they could be seen as a
new sort of feminists.
What went really well in the developing of our animatic is
that we were able to see that the song we chose has a fast pace allowing us to
make quick cuts and use many different shots. We also now have a much clearer
idea of what we want to do with our music video.
Our Animatic
No comments:
Post a Comment